Opening May 2025: Experience Something Extraordinary

A beachside hotel with colorful balconies, surrounded by palm trees. People are enjoying the beach and walking along the shore.

Coastal Paradise

The Vibrant Shores of Myrtle Beach

Welcome to the vibrant shores of Myrtle Beach! Located in the heart of this coastal paradise, voco™ The Shelby – Myrtle Beach, just steps from the ocean, offers a unique blend of comfort and style, making it the perfect choice for your stay. While enjoying your time at our boutique hotel, you'll find yourself just steps away from some of Myrtle Beach's most iconic attractions. Explore the Myrtle Beach Boardwalk, SkyWheel, and Broadway at the Beach, all within walking distance. For golf lovers, PGA Tour-caliber courses are available at Tournament Players Club of Myrtle Beach (TPC Myrtle Beach) or cheer on your favorite teams at nearby Steyers Athletic Complex at Grand Park or the popular Ripken Experience. Whether you're here to relax on the sandy shores or dive into the local culture, The Shelby is your ideal home base for experiencing everything Myrtle Beach has to offer.

A serene beach scene with waves crashing on the shore under a clear blue sky.

The Sand & Surf

Direct Beach Access

Experience the ultimate beachside getaway at voco The Shelby – Myrtle Beach. Just steps from the stunning Atlantic Ocean, our hotel offers direct beach access right from your guest room. Whether you’re here to soak up the sun, play in the waves, or simply relax on the golden sand, The Shelby is your perfect coastal retreat.

Outdoor tiki bar with wooden stools, palm trees, ocean view, and decorative lights under a thatched roof, creating a tropical vibe.

It's Tiki Time

The Shelby Beach Club

Experience the ultimate Myrtle Beach vibe on our outdoor pool deck, where the ocean breeze and rhythmic waves set the perfect scene. Unwind with a refreshing cocktail at The Shelby Beach Club, our vibrant tiki-inspired bar by the shoreline. With lively music, friendly service, and delicious lite bites, you will quickly discover why beach life truly is the best life.

A beachfront resort with palm trees, outdoor pool, sun loungers, and a colorful building, set against a clear blue sky.

Outdoor Oasis

Pool & Lazy River

Relax in our private pool area featuring our spacious, outdoor pool and lazy river. With views of the sand and surf, this is the perfect oasis to start or end your beach getaway.

The image shows a modern gym with treadmills, dumbbells, a wall-mounted TV, and a refreshment area with towels.

Stay In Shape

24-Hour Fitness Center

Stay in shape during your stay and access our fitness center featuring treadmills, exercise bikes and free weights.

  • Quick Facts

    Here's a quick list of what you need to know before you travel. Please contact our friendly staff if you have additional questions, email us. We have more information on our FAQ page.

    • Check-In: 4pm & Check-Out: 11am
    • On-Site Restaurant: Breakfast, Lunch, Dinner
    • On-Site Parking, Surface Lot & Garage
    • Amenity Fee: $25 Per Day
  • Hotel Amenities

    At voco™ The Shelby – Myrtle Beach our amenities are the finishing touches on a perfect vacation. Just steps from the beach, our pet-friendly hotel provides thoughtful guest room and suite amenities like plush bedding, hardwood floors, and well-appointed bathrooms. Enhance your stay with coastal dining at our restaurant and bar, 24/7 fitness center, outdoor pool and lazy river. Collaborate and celebrate in our flexible event space and relish the hospitality of this coastal haven. Our hotel has all you need to enjoy your beach stay.

  • Pet Policy

    Bring your four-legged friend along on our coastal vacation. A non-refundable $75 fee is required per dog, per stay. The pet weight limit is 30 lbs. Two dogs maximum is allowed.